Segmentation and Statistics Discussion Paper

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Segmentation and Statistics Discussion Paper

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IT’S IMPORTANT TO KNOW WHERE TO MARKET, THE AREA, AND SEGMENTS IN THE AREA. MARKETING WILL USE A VARIETY OF RESOURCES TO DEVELOP AND LEARN THE SPECIFIC MARKET SEGMENTATION DETAILS FOR DIFFERENT AREAS. THESE RESOURCES CAN BE COMBINED WITH RESEARCH TO FIND A VARIETY OF INFORMATION TO DETERMINE IF THE AREA WILL SUPPORT YOUR PRODUCT AND WHO TO TARGET IN THE AREA.

Use these resources provided below to research a zip code and find information for each of the segmentation sections: Geographic, Demographic, Psychographic, and Behavior.

Enter a zip code you would like to research in each website research resource and describe the attributes for each segmentation sections.

What is the zip code, city and state you researched?

What are some of the area statistics and research you can find for the geographics and demographics?

  1. What segmentation types are included in the “Discover Communities Lifestyle Demographic Information” website (Psychographics, Behavior)? *Note: Segmentations on this site is called “Tapestry” and provides a “Segment description”. Be sure to click on the “Click for More Details” for a full view of the market segment.
  2. Resources to use for zip code research
  3. US Census Bureau – QuickFacts: Demographic database for information on population, household activity and consumer spending
Census Business Builder: Small Business Edition

Discover Community Lifestyle and Demographic Information:

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