MovieFlix SWOT Analysis

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MovieFlix SWOT Analysis

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It is now time to begin the strategic planning phase of your project. You have been hired as a consultant to help MovieFlix solve a business problem. Problem is

Marketing and Customer Loyalty – challenge to market to potential customers effectively and retain existing customers.

It’s time to provide them with a full plan and timeline.

  • For your project this week, you will need to do the following:

Create a chart/table where you detail a SWOT analysis for MovieFlix. For your SWOT analysis, you need to list 3 internal strengths, 3 internal weaknesses, 3 external opportunities, and 3 external threats for MovieFlix.

In 1-2 paragraphs, discuss the information that you put into your SWOT analysis. Why did you list the strengths, weaknesses, opportunities, and threats that you did? Why are they strengths, weaknesses, etc.

Here is a little more important background information for you. You will play the role of a consultant hired by a fictitious company, MovieFlix, a company that provides subscription service for on-demand Internet streaming media in the U.S. MovieFlix also provides flat rate DVD-by-mail, where DVDs are sent via postal mail to customers.MovieFlix is experiencing several issues that are not uncommon to the business industry. They have hired your consulting firm, Rasmussen Consulting, to analyze and help them solve one of their problems, my selected issue is Marketing and Customer Loyalty – challenge to market to potential customers effectively and retain existing customers, Rasmussen has assigned the case to you and you will serve as the consultant on this project.

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