Media Channels Analysis Report

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Media Channels Analysis Report

Description

 

 

DIRECTIONS:

Marketers today have a variety of different marketing channels to use to promote and reach their target market. These channels are divided into two categories: traditional marketing and digital marketing. Select one of your favorite brands and discuss the channels they are using.

Be sure to include:

  • Name of brand
  • Industry
  • Examples and descriptions of traditional channels used by this brand
  • Examples and descriptions of digital channels used by this brand
  • What do you think the strategy is for the brand?

To start your discussion board thread, as your subject line, use the brand name for which you researched.

Copy, paste and complete the assignment using this format:

Note: This assignment calls for an example by the brand, this means we visually want to see an actual example and discussion of how that BRAND used the channel, not a general discussion.

BRAND NAME; List the brand name

  • INDUSTRY: Identify the industry for which thebrand lives

MEDIA CHANNEL ANALYSIS:

A total of three media channels to be discussed (2 traditional + 1 digital OR 1 traditional + 2 digital)

TRADITIONAL MEDIA CHANNELS: Identify, discuss channels used and include an example by the brand

  • Channel: Identify the channel
  • Channel Description: Describe the channel (be specific as to which specificversion of the channel).
  • Visual/Audio Example: Share an example of your brand’s ad using this channel.
  • Channel: Identify the channel
  • Channel Description: Describe the channel (be specific as to which specificversion of the channel).
  • Visual/Audio Example: Share an example of your brand’s ad using this channel.
  • Channel: Identify the channel
  • Channel Description: Describe the channel (be specific as to which specificversion of the channel).
  • Visual/Audio Example: Share an example of your brand’s ad using this channel.

DIGITAL MEDIA CHANNELS: Identify, discuss channels used and include an example by the brand

  • Channel: Identify the channel
  • Channel Description: Describe the channel (be specific as to which specific versionof the channel).
  • Visual/Audio Example: Share an example of your brand’s ad using this channel.
  • Channel: Identify the channel
  • Channel Description: Describe the channel (be specific as to which specificversion of the channel).
  • Visual/Audio Example: Share an example of your brand’s ad using this channel.

BRAND STRATEGY: Discuss what you feel the brand’s strategy is and why.

References: Cite your sources in APA format.

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