Marketing Essay

Click here to ORDER an A++ paper from our MASTERS and DOCTORATE WRITERS: Marketing Essay

Marketing Essay

Description

 

 

SCENARIO

You work for a taxi service in a large urban area. As the rideshare industry has continued to expand and while companies like Lyft and Uber dominate the marketplace, taxi services have struggled to compete. Rideshare service is faster and in most cases cheaper and now, with the ability of rideshare companies to gain licenses to pick up and drop off at your airport, you are really trying to find innovative ways to stay relevant. You know that there is a certain demographic that will not use companies like Uber or Lyft due to fear of technology, as well as safety concerns. You want to find out what that demographic is and develop a targeted strategy to reach those potential customers, and retain those that you still have.

As marketing manager for your company, you will work to define what your target market will be. In order to do this, you will first need to do background research to understand the competitive environment. You will also want to know what demographic your company caters to, and what their likes and dislikes are about taxi services. The same information will need to be gathered about rideshare customers. You will gather this information by developing a survey to be distributed via social media.

To accomplish this, you have decided to create a proposal to present to senior management that lays out your plan for constructing your survey and how the survey will help you develop a marketing strategy to increase your business.

INSTRUCTIONS

Using Microsoft Word, create a proposal that defines the business problem your company is facing and how you will design your research to address the issue.

  • Create an introduction that defines the business problem. Include an overview of the competitive landscape using three outside sources (Rasmussen library databases, websites, annual reports).
  • Present four demographic questions that address your research problem. Be sure to identify the measurement scale you are using and why. (nominal, ordinal, ratio, interval)
  • Present four questions related to taxi services will help you understand customer likes and dislikes. Be sure to identify the measurement scale you are using and why. (nominal, ordinal, ratio, interval)
  • Present four questions related to rideshare companies that will help you understand likes and dislikes. Be sure to identify the measurement scale you are using and why. (nominal, ordinal, ratio, interval)
  • Explain why you are using social media to distribute your survey.
  • Write a conclusion that explains how your research findings will be used to inform your marketing strategy.

RESOURCES

FAQs

Library Resources

Click here to ORDER an A++ paper from our MASTERS and DOCTORATE WRITERS

Your assignment woes end here!

Who We Are
We are a professional custom writing website. If you have searched for a question and bumped into our website just know you are in the right place to get help in your coursework.

Do you handle any type of coursework?

Yes. We have posted over our previous orders to display our experience. Since we have done this question before, we can also do it for you. To make sure we do it perfectly, please fill out our Order Form. Filling the order form correctly will assist our team in referencing, specifications, and future communication.

Is it hard to Place an Order?

ORDER NOW FOR AN ORIGINAL PAPER ASSIGNMENT

1. Click on the  “Order Now” on the Main Menu and a new page will appear with an order form to be filled.

2. Fill in your paper’s requirements in the “PAPER INFORMATION” section and the system will calculate your order price/cost.

3. Fill in your paper’s academic level, deadline, and the required number of pages from the drop-down menus.

4. Click “FINAL STEP” to enter your registration details and get an account with us for record-keeping and then, click on “PROCEED TO CHECKOUT” at the bottom of the page.

100% Reliable Site. Make this your Home of Academic Papers.

SCORE A+ WITH HELP FROM OUR PROFESSIONAL WRITERS: ORDER NOW FOR AN ORIGINAL PAPER ASSIGNMENT

Always Order High-Quality Academic Papers from HERE 

5. From there, the payment sections will show, follow the guided payment process and your order will be available for our writing team to work on it. 

We will process your orders through multiple stages and checks to ensure that what we are delivering to you, in the end, is something that is precise as you envisioned it. All of our essay writing service products are 100% original, ensuring that there is no plagiarism in them. The sources are well-researched and cited so it is interesting. Our goal is to help as many students as possible with their assignments, i.e. our prices are affordable and services premium.

Looking for a Similar Assignment? Order a custom-written, plagiarism-free paper

Your assignment woes end here!

Get a 25 % discount on an order above $ 100
Use the following coupon code :
Corgi25