Message in a Ad by Adidas Paper

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Message in a Ad by Adidas Paper




We’re talking a lot about advertising and social media this week. Let’s apply this directly to one of the successful ad campaigns listed below:

  • #HereToCreate by Adidas
  • #PutACanOnIt by Red Bull
  • #TweetFromTheSeat by Charmin
  • #MyCalvins by Calvin Klein
  • #NationalFriedChickenDay by KFC
  • #WeAccept by Airbnb
  • #DoUsAFlavor by Lays
  • #ShareYourEars by Disney

In a minimum of 2 pages, please do the following:

  1. Summarize: Provide a summary of the ad and include a screenshot, and explain what the intent behind the ad is.
  2. Analyze: Look at what the ad actually says
  3. Describe: How social media play into the intent and the actual message?
  4. What made it successful (or not successful)?
  5. What ideas and opinions do you have about the product or brand after reviewing the ad?
  6. What can we learn about how businesses use Twitter, Facebook, Linked In, etc. to communicate, network, broaden their customer base, and promote their products/services?
  7. Must include a screenshot of the ad

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