Business Management Research Strategies Discussion

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Business Management Research Strategies Discussion

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  1. Scenario
    You are a new manager in a research and development department at an agricultural chemical company. Your department engages in high-level scientific research for new product development and improvement upon existing products. Your department also engages in business research to support your sales and marketing teams. While both types of research employ the scientific method, the approach differs.Company policy dictates that business research documents be formatted in a specific way and include the following elements: research strategies, research methods, data analysis, and business strategies based on findings. There is also an expectation that the research results will be presented in settings outside of the R&D department. This may be in the form of a summary document or a presentation.You have decided to prepare a manual for your entry level business research analysts that provides a guide for the format and presentation of their final research project. The manual will be a step-by-step reference guide for the completion and presentation of a research project. The manual will include direction on the elements described above.

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